Combining entrepreneurial spirit with a little influence from Saville Row, Rick Soto launched Austin’s first and only mobile bespoke shop.

The Truck

 The mobile bespoke shop

The Soto & Co. mobile opened its doors April 2016, at The Domain in North Austin, alongside some of the country’s principal retailers. We encourage you to drop in and visit us Thursday through Sunday here. For those with busy schedules and limited time, appointments are always welcome. Offering custom suits, shoes, shirts, and other accessories to create the modern gentleman’s perfect ensemble, the 18-foot renovated cargo van is a distinctive shopping experience.

With the assistance of family, creativity and lots of patience, Soto & Co. was able to bring the plans off paper and into reality. Father and son transformed an abandoned carrier truck into a stylish and welcoming fashion studio that invites men to suit up and stand out.